Când în peisaj apare ceva care face notă discordantă, cum ar fi un proiect imobiliar neterminat din lipsă de fonduri ori o clădire abandonată în urma unui dezastru, există soluţii pentru a nu-l lăsa să strice imaginea locului, după cum o arată o iniţiativă din Withernsea, un oraş din regiunea Yorkshire a Marii Britanii situat pe coasta Mării Nordului.
După ce un club de noapte din zona de promenadă a localităţii a ars şi a fost abandonat, un istoric local, Phil Mathinson, şi un sculptor, Torkel Larsen, s-au gândit să facă ceva să înfrumuseţeze locul şi le-a venit ideea amplasării unor cărţi poştale-gigant, scrie The Independent, informează
Business Magazin.
Aceştia au adunat de la anticariate sau de la colecţionari cărţi poştale cu imagini ale oraşului de altădată, din care au ales 25 pe care le-au mărit până la dimensiunea unor panouri publicitare stradale, le-au aplicat tratamente speciale ca să reziste intemperiilor şi le-au amplasat în zona clubului abandonat ca să-l mascheze, creând astfel o atracţie turistică.
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