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Ceasul a fost produs de Caviar Perna Penna, o companie de bijuterii ruso-italiană, şi costă 197.000 de ruble (aproximativ 3.000 de dolari). Pe lângă semnătura lui Vladimir Putin, design-ul ceasului mai include şi skyline-ul Rusiei, precum şi vulturul bicefal, stema Rusiei.
Compania Caviar a ţinut prima pagină a publicaţiilor electronice şi luna trecută, când a produs un iPhone 5S din aur de 18 carate, pe care apare portretul liderului rus. Compania producătoare a descris acest ceas drept „cel mai bun fel de a-ţi exprima patriotismul”. Însă, în urma criticii aduse de Dmitry Peskov, purtătorul de cuvânt al lui Putin, care a declarat că preşedintele rus nu agreează folosirea imaginii sale pentru uz comercial, producţia ceasului a fost întreruptă.
Putin nu comentat până în acest moment lansarea noului Apple Watch.
„Putin watch-ul”, cum a fost denumit de către presă, e disponibil în doar 999 de unităţi.
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