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Similar cu emoţionantul „Omul de pe Lună” lansat de lanţul de magazine John Lewis, clipul are ca temă centrală un bătrân singur de Crăciun.
Potrivit The Independent, după ce urmăreşti videoclipul, chiar se poate pune întrebarea dacă în acest an de Crăciun reclamele sunt mai emoţionante ca niciodată.
Pe scut, bunicul este văzut cum îşi face cumpărături şi cum petrece apoi singur Crăciunul, copiii săi fiind prea ocupaţi ca să mai ajungă şi pe la casa părinească.
Anii trec, scuzele rămân, până într-o zi când anunţul morţii sale le zguduie tuturor vieţile. Continuarea filmuletului este într-adevăr una care merită urmărită.
Abia lansată, reclama supermarket-ului a ajuns viral pe reţele de socializare, mulţi recunoscând deschis că au plâns când au văzut-o.
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