Dacă vrei să mănânci sănătos poţi să-ţi comanzi produse atent selectate sau să-ţi faci propria fermă, cu ajutorul altora.
O astfel de idee i-a venit unei companii braziliene, Mandala da Montha, care nu se mulţumeşte doar să vândă produse, ci le permite clienţilor să se implice în operaţiunile fermei de unde provin contra unui abonament, scrie
Mediafax.
Compania se adresează în special generaţiei Millennials, pentru care comoditatea primează, oferind clienţilor posibilitatea să decidă ce se va cultiva pe o parcelă de pământ de zece metri pătraţi şi livrându-le recolta la momentul potrivit.
Clienţii pot astfel să vadă exact de unde le vine mâncarea, iar firma nu mai este nevoită să lucreze cu distribuitori care cer uniformitate în produse, ceea ce ar duce la aruncarea celor mai puţin aspectuoase. Abonaţii au, de asemenea, posibilitatea să facă schimb de produse între ei, dacă doresc.
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