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Lantul Burger King a lansat in luna decembrie a anului trecut o campanie publicitara de mari proportii, oferind un sandwich gratuit – noul produs denumit Angry Whopper -, celor care renunta la 10 prieteni virtuali de pe pagina de social network. Campania, denumita Whopper Sacrifice, pleaca de la intrebarea: “Preferi 10 prieteni sau 10 muscaturi dintr-un sandwich?”. Regulile sunt simple. Pentru a obtine hrana gratis, utilizatorii trebuie sa descarce aplicatia “Sacrificiului” si prin intermediul acesteia sa purceada la eliminarea prietenilor. Dupa finalizarea procesului, internautii primesc o scrisoare de confirmare in timp ce la fostii lor prieteni ajunge mesajul “ai fost sacrificat pentru un snack gratis”
Sursa: La Stampa
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