O afacere de succes trebuie sa fie adaptata noilor culturi atunci cand doreste sa se extinda peste hotare. Si cum burgerii au avut un succes urias in tarile occidentale, indonezienii s-au gandit sa adapteze aceasta moda la tendintele culinare asiatice. Astfel au aparut burgerii din carne de sarpe, o delicatesa pe care putini europeni ar incerca-o dar care se pare ca a dat deja lovitura pe piata indoneziana...
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