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Analizand numarul de cautari facute pe web se poate prevedea daca un
anumit produs va fi apreciat si cumparat. Au demonstrat acest lucru
cercetatorii de la Yahoo!Research (New York, Statele Unite),
coordonati de Duncan J. Watts, in cadrul unui studiu publicat in
revista Proceedings of the National Academy of Sciences (PNAS).
Cercetatorii au analizat cautarile efectuate pentru 119 filme, 106
jocuri video si 307 piese muzicale intre 2008 si 2009, si au
demonstrat ca „searching”-ul online poate indica evolutia efectiva a vanzarilor, chiar si cu
cateva saptamani inainte, mai ales in cazul filmelor (acestea fiind
evaluate in baza incasarilor realizate in primul weekend de
proiectie in salile de cinema) si a jocurilor video (evaluate in
functie de incasarile realizate in prima luna de la lansare).
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